In a recent blog post, I argued that subscribing to stereotypes about millennials is among the biggest mistakes a marketer can make.
The notion that millennials are lazy, apathetic and entitled is perhaps most effectively debunked by looking at the way in which they react to marketing. Numerous research studies reveal that millennials reject traditional advertising and embrace brands that engage in authentic messaging. Furthermore, they place a high value on brands that give back to social causes.
Ignoring stereotypes and truly understanding how to engage this generation will be a recipe for effective marketing for many years to come.
– Mike Trainor, S&A Communications