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Online Newsrooms Attract Journalists

by Michael Polzella

These days, it takes journalists only a few keystrokes to find information about your company. Organizations can provide accurate information by creating online newsrooms on company websites.

TEKGROUP recently released the results of its 2017 Online Newsroom Survey Report summarizing journalists’ preferences:

• 95% say it’s important for an organization to have an online newsroom

• 30% visit online newsrooms every day; over 50% visit once a week

• Over 80% visit online newsrooms of both large and small companies

Journalists like to see the following content in online newsrooms: breaking news, featured stories, photos, executive bios, PR contacts, videos and financial statements.

Glenn Gillen, APR, S&A Communications

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