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Businesses are seeing more and more benefits by being active on social media, including an increase in brand awareness and customer loyalty, customer insights, inexpensive targeted ads, rich customer service, increase in website traffic and search ranking, easy competitor research, and more.
Which social channels are right for your business? Depending on your industry and target audience, you should focus on establishing your brand and building networks only on platforms that will have a significant impact.
To continue from my previous blog post outlining the demographics for Facebook, Twitter and Instagram, I also compiled stats for LinkedIn, Pinterest and Snapchat.
– Leah Brown, The North Carolina 100