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Stronger Brand Engagement Relies on Real People


For more than a century, public relations professionals have been storytellers creating masterful narratives to bring stakeholders closer to brands.

Research shows that, from childhood, information is more easily recalled and increases engagement when delivered as a story. PR is so closely tied to digital marketing in today’s marketing landscape that the two rely on one another for the greatest level of engagement. Brands that use consumer-based stories in social and digital campaigns are creating more meaningful relationships with the audiences on which their success depends.

Shaping brand attitudes in digital marketing relies on PR to connect more meaningfully.

Chuck Norman, APR, S&A Communications

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