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The rise of ad-blockers and increase in cord-cutting are changing how companies deliver content. The clutter alone can be mind-numbing, so PR and marketing agencies have begun to leverage influencer marketing.
According to the Association of National Advertisers, influencer marketing and content marketing will be the fastest-growing brand activation channels for the next three years. Recent research shows that 70 percent of consumers want to learn about products through content as opposed to traditional ad methods.
When you are planning your next marketing campaign, evaluate the ROI of these two tactics, as they are proven winners.
— Chuck Norman, APR, S&A Communications