Dealing With Online Customer Reviews

If you’re a consumer business owner, it’s a safe bet that online reviews are on your short list of things that keep you up at night.

Today’s consumer has no shortage of options to voice an opinion about your business. Despite efforts to ensure that online reviews are legitimate, it is a largely unregulated phenomenon that consumer businesses need to pay attention to. In fact, research suggests that the vast majority of consumers place a high level of trust in online reviews.

So how should business owners deal with online reviews? I offered my thoughts in a recent blog post.

– Mike Trainor, S&A Communications