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Webinars can be an excellent strategy to leverage the expertise and presentation ability of your company’s staff to highlight your firm as a sector thought leader as well as to cultivate business development.
The technology available can allow webinars to serve in the same way that attendees might gain knowledge through an in-person conference, but without the travel costs and time away from the office.
Here are some guidelines to keep in mind:
1. Be aware of time
2. Record the session for future distribution
3. Avoid being an infomercial
4. Balance boring against over-the-top technology
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– Nick Zulovich, S&A Communications