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Can influencers be effective brand builders?


Brands have been turning to influencers to increase awareness about products and services for years. In 2018 influencers don’t have to be household names like star athletes or actors.

There are YouTube and social media personalities with thousands, even millions of followers, that can help brands reach niche markets more economically. According to recent research, nearly 50 percent of brands have worked with an influencer for six months or longer. Building out your KPIs (engagement, reach, sales) is crucial to having success with this tactic.

Clear communication, killer content and flexibility to change on the fly will solidify your efforts.

Chuck Norman, APR, S&A Communications

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