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Meet your customers ‘where they’re at’

by Michael Polzella
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According to Credit Suisse, the average age of an S&P 500 company today is under 20 years, down from 60 years in the 1950s. While mergers and acquisitions have played a role, analysts point to technological disruption as the driving force.

Yet another survey reveals that two-thirds of C-suite executives expect 40 percent of Fortune 500 companies to be wiped out within 10 years.

In a recent blog post, I discuss how “meeting customers where they’re at” is critical to avoiding a similar fate … and why marketing can and should play a crucial role in doing so.

Mike Trainor, S&A Communications

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