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3 LinkedIn profile optimization tips

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To get noticed in today’s world, there must be something special about your brand – whether it is personal or a corporate brand.

This mantra rings true through your social networks like LinkedIn.

1) Before you begin, start with a marketing plan or simply a goal to achieve. This will guide your actions.

2) When choosing photos, select one that is relevant to your goal. This should reinforce what is said on your profile to “hook” your reader in to your goals.

3) Make your profile as complete as possible so it is more searchable and gives your brand more credibility.

Maria Pena, The SWFL 100

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