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How to make cold emails work

by The 100 Companies
cold emails

How do you make your email stand out within an already-overflowing inbox?

Include a catchy subject line – It could mean the difference between an opened email or a trashed one.

Keep it brief –  Avoid big words and long sentences.

Get personal – Templated emails are obvious. Be sure to connect with the recipient by using their name.

Have a clear ask – Make it easy to understand what you want so you receive a clear response.

Follow-up – There’s no harm in sending another email if you have not heard back in three days. Often times, you will find they appreciate your persistence!

Carolyn Taylor, The Oklahoma 100

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