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What Clients Really Want: The Top 9 List


In my 20+ years in marketing and advertising on both sides of the equation – as the in-house marketer and with an agency – I’ve learned a lot about what clients value most in their marketing partners. These key characteristics seem to apply equally whether the client is internal or external to your company.

Here is my top nine list of what clients really want from their marketing partners:

1. Ownership mentality

2. Strategy

3. Effective communication

4. Creative thinking

5. Business savvy

6. Honesty, integrity & truthfulness

7. Transparency

8. Collaboration

9. Results oriented

Read my blog to better understand each.

Deneen Bloom, S&A Communications

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