Business

How do you make your email stand out within an already-overflowing inbox?

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

If you’re over 45 and you don’t have an under 30-year-old mentor — not mentee, but mentor —you’re going to miss fundamental shifts in thinking.

Despite the evident benefit that one can shop from the comfort of their own home, it is also a safer option in the current situation.

When applied to brands, color is critical to company’s entire success.

When establishing a video interview, ensure there is a backup plan in the event of a technology glitch on either side.

In August’s dog days, many in the northern hemisphere give thanks for air conditioning.

As the pandemic and all its uncertainties stick around, North Carolina small business owners and nonprofits continue looking out for each other.

More than ever, the value of an authentic story — and storyteller — is critical.

Certainly, digital marketing campaigns take time, effort and patience. However, there are three things you can do right away to help bolster your online presence.

The new it-drink on the internet is the Dalgona Coffee or whipped coffee. If you’re looking for a treat with a caffeine pick-me-up, consider giving it a try.

Brands and businesses are having to readjust their communications strategies and efforts, because a new generation is changing the game of online and social media marketing.

There are companies that offer what is best described as a semi-do-it-yourself website. Products like this, often less than $1,000, are an effective solution for business owners who need a website, but don’t know where to start.

Take time for some financial “spring cleaning” and you might just find some extra dough. Budgeting apps like Mint are a great place to start.

In the wake of COVID-19, we’ve seen large events and concerts get postponed, rescheduled or cancelled across the world. Large ticketing companies such as Ticketmaster have had to re-evaluate and update existing policies.

Social distancing and stay-at-home orders won’t last forever. But when the dust settles after COVID-19 peaks, businesses might be looking at a new normal. 

Use these digital communication tips to build your brand and cut through the noise online.

The new remote work reality means that your presentations and training sessions have to work from home, too.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit.

In order to help flatten the curve of COVID-19, many employers are encouraging employees to work from home.

While most small businesses survive at least one year, less than half make it past five years.

Here are the most important trends to keep your eyes on in the coming months.

Taking notes? There’s an app for that. But I’m not interested.

Financial scams abound today, and they come in several forms.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

Ford’s investment in electric vehicles proves its commitment to giving customers a range of these vehicles, including an all-new Mustang-inspired fully electric performance utility coming in late 2020. It is the first of seven vehicles coming by 2022.

“Twenty years ago, there were only five cars on this street — and they belonged to store owners,” said Bubba O’Keefe, on the somewhat busier streets of Clarksdale, Mississippi, he helped animate.