Fintech companies should avoid buzzword craze

I recently attended Fintech Generations, the Southeast’s premier fintech conference, and left with many valuable takeaways. As a marketer, the following was the most meaningful.

During a panel discussion, Jordan Bettman of Radian Capital commented that when a startup vaguely begins a pitch with terms like AI, blockchain or machine learning – without getting to the heart of what they do – he tunes out and gets a sense that it’s just a “technology looking for a problem.”

In a recent blog post, I discuss why fintech companies need to carefully consider their messaging to avoid being reduced to just another buzzword.

– Mike Trainor, S&A Communications