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Reading Between the Lines


Perhaps you’ve heard that 93% of communication is nonverbal. This figure comes from a 1971 study that claims communication is 55% body language, 38% tone and 7% words. Others have discounted the findings, but not the importance of nonverbal communication.

In your interactions, pay attention to the following:

Facial expressions – Humans have 21 different facial expressions.

Body movement and posture – How you sit, stand, walk, etc.

Gestures – Meanings vary across cultures.

Eye contact – Conveys interest

Touch – Appropriate or inappropriate?

Space – Too close? Too far?

Voice – How you say words is extremely important.

With practice, you can improve your nonverbal communications.

Glenn Gillen, APR, S&A Communications

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