The New Keys to Successful Media Pitches

With fewer reporters covering more beats, being thoughtful and relevant in your PR approach is critical to combat the shrinking newsroom.

The days of sending out a press release and expecting coverage have passed. Don’t call a reporter to pitch a story. Following and understanding what is important to a particular journalist or blogger make your communication more valuable.

A successful interaction should incorporate several basic principles. Like, share and react to their stories to show that you’re invested in their work. Becoming an advocate and a solution to their day is key. Have resources available to support your efforts.

– Chuck Norman, APR, S&A Communications