The NC Guy

After news broke that up to 87 million accounts on Facebook were compromised, exposing raw data on users, significant effects were felt.

With Black Friday and Cyber Monday behind us, estimates are that more will be spent this holiday season than last.

The debate on when to decorate for Christmas continues in 2018. As an avid Christmas holiday decorator, I start planning for the next Christmas decorating project as soon as the last bulb is placed in a container from the current year.

The North Carolina State Fair is in full swing, and I’m sure you have your list of things you must eat or do.

Hurricane Florence will be one of the costliest and most devastating storms in our history. While many are back to normal, the recovery and rebuilding for some will take years.

Pitching the media doesn’t simply involve sending a press release. Some say the press release is dead, and we have one practitioner who presents a topic to business groups entitled “The Press Release is Evil.”

Artificial intelligence is not science fiction anymore. AI is here, and it’s part of our daily lives.

Crisis planning starts from the top down, and you can never be too prepared. Crisis management is the management of choices at a turning point and, simply put, crises are defining moments for leaders.

Now in its third year, The North Carolina 100 continues to grow its statewide audience but, equally important, The 100 Companies network is expanding its reach around the country and world.

Brands have been turning to influencers to increase awareness about products and services for years. In 2018 influencers don’t have to be household names like star athletes or actors.

Networking, business development, sales … no matter what you call it, it’s essential to growing the bottom line. Many seasoned professionals have joined C-level groups like Vistage or Entrepreneurs’ Organization to be around business owners and senior executives to share war stories and experiences that employees just “don’t get.”

Reflecting on the last two years since The North Carolina 100 launched, I thought about why we started publishing in the first place.

For more than four decades, I’ve been exploring the North Carolina mountains, and the options for outdoor enthusiasts are pretty exhaustive. Linville’s caverns, gorge and falls make for a great weekend getaway.

Video is a powerful tool to share a story, and current trends indicate younger generations prefer video content over other forms of communication.

As Mike Tyson said, “Everybody has a plan until you get punched in the mouth.” I don’t make it a habit to quote “Iron Mike,” but this is the perfect statement to illustrate what life is like in the middle of a crisis. Your plan may be sound, but crises are unpredictable.

As a Rotarian for nearly 20 years, I learn about great people and their missions every week.

As we approach our second anniversary of The North Carolina 100, we’re excited to unveil our new website.

We’re approaching our second anniversary, and with it comes the best gift we could receive. Our work was recently recognized with a MarCom Gold award.

Snow fell quickly across Central NC last week, and some parts received record totals.

This time of year reminds me of camping trips I used to take with my father.

Excellent communication with your stakeholders is at the center of every mutually beneficial relationship. That holds particularly true in the world of healthcare.

Giving back is the fabric of my being – as both a business owner and as a citizen.

Reputations are won or lost in times of crisis, and we tend to forget that fact during crises.

Automotive technology is evolving at a torrid pace and as one of our core verticals, we’re listening. Artificial intelligence. Blockchain. Mobile e-commerce. Ride-sharing.

Public relations is crucial to tell your story to audiences that matter to your business. Selecting the right firm or consultant is equally critical.

Media relations is one of the oldest tactics in PR, and as much as the press release has taken a step back in the process, media pitches are more important than ever.

Crises can arise at any time and through no fault of your own. Protecting your personal brand is always at the center of good crisis planning.

Public relations networks are not a new concept, but many are unaware of the power and impact they can have on corporate relationships with agencies.

How we consume the news, our trust in various sources, along with our preferences for obtaining news continues to evolve.

Much like how the industrial revolution paved the way for the US to become a world power, it might not hold a candle to what technology may do in just the next 10 to 20 years.