Three Ways Content Marketing Builds Business

Content marketing is changing the way businesses engage with customers. Here are three ways your business can benefit from this useful tactic.

1. Be an Expert: Quality content delivered on a consistent basis positions your business as an authority and builds credibility with your audience.

2. Boosts SEO: In a highly searchable world, genuinely good content will not only bring back your audience but help with search-engine rankings.

3. Content Creates Value: When your audience visits your website or social pages, they expect to glean insights from what you’re putting out there — and depend on you for valuable information.

– Natalie Ghidotti, The Arkansas 100