Content marketing is changing the way businesses engage with customers. Here are three ways your business can benefit from this useful tactic.
1. Be an Expert: Quality content delivered on a consistent basis positions your business as an authority and builds credibility with your audience.
2. Boosts SEO: In a highly searchable world, genuinely good content will not only bring back your audience but help with search-engine rankings.
3. Content Creates Value: When your audience visits your website or social pages, they expect to glean insights from what you’re putting out there — and depend on you for valuable information.
– Natalie Ghidotti, The Arkansas 100