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While Google has provided some insights on how its algorithm works in ranking web pages, most strategies we know are still based on studies and trials of marketers and SEO experts. However, with the recent Google Search Algorithm Leak, things are about to change.
Here are a few takeaways to optimize your SEO strategies:
• Website Authority – Improve the authority of the entire website, not just the specific web page.
• User Engagement – Focus on increasing clicks, shares, comments and website visits.
• Content Utility – Add a diverse range of information and materials to improve your content’s utility.
Read more at c2-com.com.
– Cyndee Woolley, C2 Communications, The SWFL 100