Business Tips

Cyberattacks can have severe impacts on businesses and employees, including the loss of data, money, important documents and classified information.

Media coverage gets your message across to a wider audience and enhances your credibility.

As businesses continue to navigate the post COVID hiring chapter, I recall the wisdom of Steve Jobs who cited the Beatles as a business model.

If your business handles a great amount of customer and employee data, is protecting sensitive information (such as intellectual property and trade secrets) or relies on digital systems that control counterparts in the real world, the time to implement robust cybersecurity measures was yesterday.

Question: What are your thoughts on holiday gift giving in the office?  Answer: For me, giving gifts is one of my favorite things.

A fifth of the way through the 21st century, it’s clear the classic approach to marketing no longer delivers results the way it once did.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

Is your computer one giant mess of files, applications and junk? Cleaning it up can make you more efficient due to the simplicity of finding what you need.

A good habit to start this next week? On Sunday, download a week’s worth of podcasts you can listen to on your commute and lunch break:Code Switch: A race and culture outlet and a weekly podcast from American public radio network NPR.

With a new year comes new ambitions, but this year is the year you can actually follow through.

As it goes any time a new president enters the White House, we’re going to be hearing a lot about the “first 100 days,” or the period for priority-setting and gauging the tone of the new administration.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

How do you make your email stand out within an already-overflowing inbox?

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

When applied to brands, color is critical to company’s entire success.

When establishing a video interview, ensure there is a backup plan in the event of a technology glitch on either side.

More than ever, the value of an authentic story — and storyteller — is critical.

Certainly, digital marketing campaigns take time, effort and patience. However, there are three things you can do right away to help bolster your online presence.

Use these digital communication tips to build your brand and cut through the noise online.

The new remote work reality means that your presentations and training sessions have to work from home, too.

With restaurants, bars and retail stores closing all around the country, most businesses are taking a major financial hit.

In order to help flatten the curve of COVID-19, many employers are encouraging employees to work from home.

Taking notes? There’s an app for that. But I’m not interested.

It can be hard to receive negative feedback, especially in the workplace. It’s also difficult to give negative feedback in a manner where employees listen, understand and eventually grow from the experience. By using a few tactics, there are ways to improve the experience of criticism from both perspectives.

Between work, school, sporting activities and social activities, making sure that your family is where they need to be can be stressful.

Being in a management position means being a valued and respected leader for other members of your team, but respect does not usually come simultaneously with the title. So, how can you earn it?

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

Could you be benefitting from marketing your products and services on LinkedIn? Recently released reports from Microsoft suggest that you could be. The professional and business-based platform has shown increased levels of engagement recently.

Are your promotions going out to social media channels when customers are online? Don’t post and get lost in feed clutter. Research shows the best times and days to post on the various social platforms are:

We all know that networking is important to grow your business, but walking into a room full of strangers can be intimidating. So how can you overcome awkwardness at large networking events?