The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience. With the attention spans of individuals becoming shorter and shorter, making your content stand out is more important than ever. To start, implement the strategies below:
• Find the right influencers who have a similar audience to your brand.
• To create authentic, organic content, let the influencer lead the content creation process.
• Let influencers know what types of deliverables you are looking for.
• Be prepared to compensate creators fairly.