Social Media

When you go viral during a crisis situation like a hurricane, it’s important to understand that your newfound followers aren’t …

Engaging with industry influencers can exponentially enhance your association’s prominence and credibility.

Overwhelmed by all the social media updates of late? Read on for a brief synopsis: Twitter: No more blue bird …

Looking to grow your business’s engagement on TikTok? Here are three easy tips: 1.

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or …

Being active on LinkedIn can help you build a professional network and showcase your skills and experiences.

Having a compelling and effective social media presence is essential to any business.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons …

Visual content has evolved significantly in recent years with the growth of social media and has become a reliable tool …

Wondering what’s next in social media? Sprout Social dropped its annual Sprout Index, predicting what’s next in this ever-evolving landscape.

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one …

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to …

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

The new it-drink on the internet is the Dalgona Coffee or whipped coffee. If you’re looking for a treat with …

Here are the most important trends to keep your eyes on in the coming months.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As …

If you live for the ‘gram, spring is the perfect time to beautify your page. Luckily, the ‘gram gods have …

The Internet Summit is a digital marketing gathering with speakers from Facebook, Twitter, ESPN, etc.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might …

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product …

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or …

Who knew YouTube would make a comeback? We knew Facebook would decline in the number of teen users once mom …

Social media updates look good for marketers and consumers. Here are nine new social media updates:

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, …

If you’re a Facebook user in North Carolina, there’s a chance you were one of the 2.5 million users impacted …

The concept sounds simple, but then you go to write a post and get stuck. Follow these social media writing …

Influencer marketing has been one of the most talked about, yet highly misunderstood, marketing trends of the past few years.

Social media platforms continue to change. For example, Twitter observes users’ behaviors to make changes and improvements. Here’s the latest …

Whether you are starting a paid social media ad campaign to supplement your current marketing strategy or to jumpstart a …

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.