Social Media

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or brand.

Being active on LinkedIn can help you build a professional network and showcase your skills and experiences.

Having a compelling and effective social media presence is essential to any business.

Recently, BuzzFeed asked teenagers, 30-somethings and people in their 50s about their thoughts on emojis and what the different icons mean to them.

Visual content has evolved significantly in recent years with the growth of social media and has become a reliable tool in any marketing campaign.

Wondering what’s next in social media? Sprout Social dropped its annual Sprout Index, predicting what’s next in this ever-evolving landscape.

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience.

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to get out of the house and enjoy the nice summer weather.

The Penn State football program’s Twitter account blundered recently with an ill-advised Super Bowl post.

The new it-drink on the internet is the Dalgona Coffee or whipped coffee. If you’re looking for a treat with a caffeine pick-me-up, consider giving it a try.

Here are the most important trends to keep your eyes on in the coming months.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

If you live for the ‘gram, spring is the perfect time to beautify your page. Luckily, the ‘gram gods have smiled on the Triangle with tons of gorgeous spots to get outside and ‘gram:

The Internet Summit is a digital marketing gathering with speakers from Facebook, Twitter, ESPN, etc.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

Who knew YouTube would make a comeback? We knew Facebook would decline in the number of teen users once mom and grandmom started using the platform, but it’s surprising that YouTube is the number one most widely used platform among teens in the US.

Social media updates look good for marketers and consumers. Here are nine new social media updates:

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.

If you’re a Facebook user in North Carolina, there’s a chance you were one of the 2.5 million users impacted by the Cambridge Analytica scandal.

The concept sounds simple, but then you go to write a post and get stuck. Follow these social media writing tips from my blog post for developing your social media tone of voice for your business, organization or personal account.

Influencer marketing has been one of the most talked about, yet highly misunderstood, marketing trends of the past few years.

Social media platforms continue to change. For example, Twitter observes users’ behaviors to make changes and improvements. Here’s the latest on Twitter and Instagram:

Whether you are starting a paid social media ad campaign to supplement your current marketing strategy or to jumpstart a new campaign, having a defined strategy is key. Here are the key questions to consider before you dive in.

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.

Every day, 300 million photos are uploaded to Facebook.

We’re not only in your inbox and on our website. We have established networks on Facebook, Twitter, Instagram and LinkedIn as well.

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage: