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Fake News Can Be Fatal to Your Brand

by Michael Polzella

Public relations practitioners have long been known as guardians of the public truth.

With the rise of fake news in the age of digital and social media, it is more important than ever that PR professionals uphold their duty to follow ethical guidelines when creating content for clients or the entities for which they work. In recent PEW Research Center findings, the majority of US adults say fake news has left Americans confused about basic facts.

When hiring an agency or employees who will be tasked with telling your story to key stakeholders, ensure proper research supports the final product.

Chuck Norman, APR, S&A Communications

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