Building Effective Newsletters

You have built your website, now what? You need to drive traffic there so you can generate leads, collect email addresses, update visitors on company news, or share educational information. An e-newsletter may be the best solution. Emails have been shown to be successful in gaining new readers and clients. In 2016 eMarketer reported the return-on-investment (ROI) for email outperformed all other digital marketing tactics, including social media.

Here are the six things to consider when building your newsletter:

1. Content

2. Branding

3. Mobile

4. Compliance

5. Testing

6. Analyzing

Read my full blog post here.

– Rachel Sheffield, S&A Communications