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How Podcasting Breathes New Life into News Stories

by Michael Polzella

At Cherokee Media Group, our approach is “In print. Online. In person.” It’s how we give our content a longer and more relevant shelf life.

We break news online, provide in-depth follow-up in print, and give real-world context at our conferences. And, we’ve added a twist: “Over the airwaves.” Well, not really “airwaves,” but audio nonetheless.

In April our auto industry publication launched a podcast that dives deeper into our stories. That includes interviews with industry newsmakers and discussions on key auto-business issues. Download and subscribe to the Auto Remarketing Podcast on iTunes and Google Play.

Joe Overby, Cherokee Media Group

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