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How Much Should You Spend on Marketing?

by Michael Polzella

How much is enough? How much is too much? The answer is … it depends. In my recent blog, I outline the four key things to consider when first developing your marketing budget:

• Industry research and norms. What is typical for your vertical?

• Goals. What are you trying to accomplish?

• Scope. What is needed to effectively reach your target market?

• Implementation. Do you have the in-house expertise or will you need to engage marketing professionals?

There is a lot to consider in developing a marketing budget, determining your marketing strategy, and implementing an effective marketing plan. Need help? Let’s talk.

Deneen Bloom, The North Carolina 100

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The North Carolina 100