Media relations is one of the oldest tactics in PR, and as much as the press release has taken a step back in the process, media pitches are more important than ever.
With the ever-shrinking newsroom, reporters, editors, bloggers and others responsible for quality content need help. With limited time, don’t make them do more work to consider your story. Here is a great article from the editor of Cary Magazine on how she reviews and considers content.
Keep in mind, the more compelling and concise the research-backed content is, the better chance you have to be published.