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Are you prepared for the unpredictable?


As Mike Tyson said, “Everybody has a plan until you get punched in the mouth.” I don’t make it a habit to quote “Iron Mike,” but this is the perfect statement to illustrate what life is like in the middle of a crisis. Your plan may be sound, but crises are unpredictable.

In a recent blog post, I highlighted some of the important tasks involved in all stages of crisis management planning, such as:

• Establish a crisis command center.

• Activate the command center, schedule a briefing (if required).

• Establish lines of authority, develop messaging.

• Evaluate afterwards: What did we learn?

Chuck Norman, APR, S&A Communications

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