How artificial intelligence affects SEO

Artificial intelligence is not science fiction anymore. AI is here, and it’s part of our daily lives.

When searching the web, you’re interacting with AI. Search engines use AI to deliver the best results based on intent, prediction, buyer cycle, niche and real-time data.

When you search-optimize your website, content is king, and it is no different with AI. RankBrain and other AI try to think like humans, so content should be written for humans. Be conversational, timely and relevant as you lead your target audiences through the customer journey.

Look closer at how AI works in SEO.

– Chuck Norman, S&A Communications