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The art of typography


Typography is a part of your brand. Here are three things to consider when choosing fonts:

1. Readable and legible – Just because a font is interesting, doesn’t mean it works. Think about how and where the font will be used.

2. Recognizable and relatable – Your typeface should reflect the look and feel of your brand. For an auto shop, a fancy script may not be on-brand.

3. Agreeable and controllable – With typography, more isn’t always better. Choose a few fonts that work well together. Mixing too many can be distracting.

Consult a professional designer to choose your brand’s typography.

Beth Harris, S&A Communications

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