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How the digital age is evolving (and how to keep up)

by Chris Butsch

Use these digital communication tips to build your brand and cut through the noise online.

Video has become an essential component of any communications strategy. Studies show that while only 20 percent of people will pause to read text, 80 percent will stop to watch video.

SEO (search engine optimization) helps your brand rank at the top of searches relevant to your industry. Most people will not look past their first few search results, so make sure they see you.

Storytelling is important to convey your brand’s values and history. This will help you build audience trust through authentic communication.

– Andrew Aston, The Oklahoma 100

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The North Carolina 100