Tips for crafting a winning pitch

Media coverage gets your message across to a wider audience and enhances your credibility. Here are some tips on how to break through the clutter for media coverage opportunities:

Research

• Pitch journalists rather than publications

• Pitch writers who already covered a similar topic

• Read previous articles by journalists to learn their writing style, point of view and how they communicate

Trades/Local opportunities

• Establish your brand in your industry

• Find more coverage opportunities

• Add personal detail when profiling you or your business

The Pitch

• Create custom pitches

• Make it easy for the journalist – who, what, where, when and why

• Don’t spam

– Grant Cragg, OnWrd & UpWrd, The Association 100