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We’re buying more gifts


With Black Friday and Cyber Monday behind us, estimates are that more will be spent this holiday season than last.

According to Deloitte, this holiday season will account for a little more than 25% of retailers’ annual sales. Spending is projected to be up slightly above 5% from last year and will surpass 1.1 trillion. That includes a 20% increase in online sales. Eighty-two percent of respondents said promotions influence their holiday shopping. Ninety-five percent said price discounts are the most appealing promotional offers, followed by free shipping at 75%.

How will you shop this holiday season?

Chuck Norman, APR, S&A Communications

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