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We’re buying more gifts

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With Black Friday and Cyber Monday behind us, estimates are that more will be spent this holiday season than last.

According to Deloitte, this holiday season will account for a little more than 25% of retailers’ annual sales. Spending is projected to be up slightly above 5% from last year and will surpass 1.1 trillion. That includes a 20% increase in online sales. Eighty-two percent of respondents said promotions influence their holiday shopping. Ninety-five percent said price discounts are the most appealing promotional offers, followed by free shipping at 75%.

How will you shop this holiday season?

Chuck Norman, APR, S&A Communications

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