Home Business 10 takeaways from the 2018 Internet Summit

10 takeaways from the 2018 Internet Summit

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marketing presentation

The Internet Summit is a digital marketing gathering with speakers from Facebook, Twitter, ESPN, etc.

Takeaways:

1. Social media isn’t about being perfect; build trust through conversation.

2. The future of business is community; innovation is collaboration; marketing is relatability.

3. You can’t build a mansion on rented land. Bridge followers to email.

4. You’re not a brand until you’re significant.

5. Think less like a brand, more like a human.

6. People want access.

7. Every post is a mini-campaign.

8. Facebook deprioritizes posts with links.

9. Stories = new newsfeed.

10. Messaging apps require human face and voice.

Leah Brown, S&A Communications

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