In my 20s, when I was put in charge of a 25-person marketing team spread over two floors at The Charlotte Observer, I observed our biggest weakness was communications. Ironic, since we were in that business.
The 100 Guy
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Charlotte toddler Annie was watching “Sesame Street” late December when her mom, Amanda, thought she heard Grover say the “F” word. Annie’s dad (my son Thomas) replayed the segment, agreed it was debatable, posted it to Reddit, launching a top listing, 124,000 views, 3,400 comments and an international sensation.
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As we brace ourselves for 2019, it’s time to make and potentially break our resolutions.
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As of the writing of this article, Hurricane Florence has passed through the Carolinas but left a devastating wake in its path. The recovery process will take many years.
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As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.
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As an itinerant newspaperman working for six Southeastern dailies, I had many publishers. All paled in comparison to Rolfe Neill of The Charlotte Observer.