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Have you noticed the influx of video content on your social media channels lately? See how Facebook, Periscope and YouTube have stepped up the content marketing game with live video.
This marketing tactic enables brands to reach customers with raw, unedited and authentic content, making your brand more relatable and real. It allows you to connect with people in a whole new way.
What should you livestream? Try rich content that educates people about your brand and the people behind it. If you invest the time, live streaming can increase social engagement and expose your brand to potential new customers.
– Leah Brown, S&A Communications