Social Media

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

If you live for the ‘gram, spring is the perfect time to beautify your page. Luckily, the ‘gram gods have smiled on the Triangle with tons of gorgeous spots to get outside and ‘gram:

The Internet Summit is a digital marketing gathering with speakers from Facebook, Twitter, ESPN, etc.

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

Who knew YouTube would make a comeback? We knew Facebook would decline in the number of teen users once mom and grandmom started using the platform, but it’s surprising that YouTube is the number one most widely used platform among teens in the US.

Social media updates look good for marketers and consumers. Here are nine new social media updates:

Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.

If you’re a Facebook user in North Carolina, there’s a chance you were one of the 2.5 million users impacted by the Cambridge Analytica scandal.

The concept sounds simple, but then you go to write a post and get stuck. Follow these social media writing tips from my blog post for developing your social media tone of voice for your business, organization or personal account.

Influencer marketing has been one of the most talked about, yet highly misunderstood, marketing trends of the past few years.

Social media platforms continue to change. For example, Twitter observes users’ behaviors to make changes and improvements. Here’s the latest on Twitter and Instagram:

Whether you are starting a paid social media ad campaign to supplement your current marketing strategy or to jumpstart a new campaign, having a defined strategy is key. Here are the key questions to consider before you dive in.

Apple excited its loyal fanbase this past Monday with the creation of its first official @apple Instagram handle.

Every day, 300 million photos are uploaded to Facebook.

We’re not only in your inbox and on our website. We have established networks on Facebook, Twitter, Instagram and LinkedIn as well.

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

Juggling a ton of different Facebook, Instagram and Twitter pages can drive an account manager crazy. I currently manage six Facebook, five Instagram and four Twitter accounts. To save time, I established methods to effectively administrator each account. Here are five tips to help you multi-manage:

The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.

Businesses are seeing more and more benefits by being active on social media, including an increase in brand awareness and customer loyalty, customer insights, inexpensive targeted ads, rich customer service, increase in website traffic and search ranking, easy competitor research, and more.

Recently, Facebook adjusted the algorithm associated with its Trending feature, which helps users discover interesting and relevant topics on the social network that may not appear in the News Feed.

First, it was Boeing’s Air Force One program. Then, Lockheed’s F-35 program, when the company’s valuation fell by nearly $4 billion – after a single tweet.

Businesses are often quick to jump on all existing social media platforms to maximize their online presence. However, this is not always the most effective approach to social media marketing and engagement.

Learning how to differentiate the strategy between your personal and business Instagram accounts can be challenging. Follow these tips for guidance:

You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.

Social media has dramatically impacted campaigns and how Americans interact with elected officials. Here are three reasons social media is changing our political landscape:

North Carolina is home to many big pharmaceutical and healthcare-related organizations. Each must communicate valuable information in numerous mediums to various constituents, all while complying with regulations. Many hesitate to embrace social media and fear inadvertently posting something noncompliant with regulations.

“Because no one’s ever turned down free pizza,” said the Blaze Pizza Facebook ad. Scores of hungry Blaze followers clicked on the link, only to be disappointed that the ad was nothing more than a ploy to sell gift cards.

Last week, Instagram introduced Instagram Stories. Like Snapchat, users can post photos and videos that disappear after 24 hours.