Learning how to differentiate the strategy between your personal and business Instagram accounts can be challenging. Follow these tips for guidance:
Do use hashtags to categorize your image and increase your reach.
Don’t clutter captions with hashtags that will distract users from your image or message. Find more hashtag tips and how to hide them here.
Do tag people, brands or companies captured in the photo and give credit to photographers.
Don’t post poor-quality images or follow far more people than are following you – engaging photos and a good follower ratio imply you’re an influencer or brand worth watching.
– Victoria Brookings, Events Coordinator, The Inn on Peaks Island