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Public relations is crucial to tell your story to audiences that matter to your business. Selecting the right firm or consultant is equally critical.
Depending on where you are in the life cycle of your business, you have three options when narrowing down your choice … DIY versus in-house versus hiring an agency. Choosing a combination of the three can also be an option depending on your goals and objectives. Our Los Angeles PRGN partner has written a comprehensive article about this topic that is worth checking out.
When embarking on any PR effort, define your goals and hire accordingly.
– Chuck Norman, APR, S&A Communications