Paid Social Media Advertising

Whether you are starting a paid social media ad campaign to supplement your current marketing strategy or to jumpstart a new campaign, having a defined strategy is key. Here are the key questions to consider before you dive in.

• Brand – How will this ad further elevate my brand? Does it align with my mission statement?

• Targeting – Who is my target audience? Age? Gender? When will my ad gain the most exposure?

• Goals – What do I want my desired final outcome to be? What are my KPIs?

• Channels – Which social platform makes the most sense for my audience? For my brand?

– Haley Haas, The Atlanta 100