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Small business best practices: Go the extra mile

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Running a small business is challenging, but following best practices can help you operate successfully. Go the extra mile with these guidelines:

1. Make your client’s job easier by learning and understanding what they need. Practice active listening to quickly and efficiently answer questions.

2. Rather than providing the bare minimum, think creatively and apply your professional expertise to exceed their expectations.

3. Don’t wait for the opportunity to keep in touch once a project is complete. Think of creative ways to reach out. Instead of a mundane newsletter, send personalized gifts to show you are grateful for their business.

Lisa Higginbotham, 5Star Awards

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