Social media has dramatically impacted campaigns and how Americans interact with elected officials. Here are three reasons social media is changing our political landscape:
· Rapid Response: 62% of Twitter and Facebook users say those platforms serve as their primary news source, according to Pew Research Center.
· Changing Narrative: Candidates can change the narrative at any point in their campaign with just 140 characters.
· Fundraising: Ted Cruz excelled in fundraising through an app for his bid for the Republican candidacy, garnering $26.6 million. Bernie Sanders – the favorite among young Democrats – also gained traction through his digital campaign using hashtag #FeelTheBern.