First, it was Boeing’s Air Force One program. Then, Lockheed’s F-35 program, when the company’s valuation fell by nearly $4 billion – after a single tweet.
While Twitter has long been fertile ground for journalists and spin masters to float policy ideas, President Trump’s prominence on the platform – and his tweets that can impact companies’ share price and inflict reputational damage instantly – means it’s the first place a public attack can strike during this presidency.
With potential for spiraling casualties due to its virality and reach, this makes Twitter the new policy battleground, and it’s important to prepare your team.
– Gloria Story Dittus, Story Partners