PR and SEO go hand-in-hand – or they should. Optimized, quality content? Links? Keywords? Branding? All are essential to both PR and SEO.
Instead of only focusing on website numbers or only focusing on storytelling, make everything easier and better by always thinking of PR with SEO in mind and vice versa. When you’re creating content, be sure to create it with shareability in mind. Include links and keywords to further boost your SEO.
Integrating SEO into all things public relations will drive website traffic and Google rankings all while helping to accomplish your public relations goals as well.
– Haley Barton, The Atlanta 100