Video is a powerful tool to share a story, and current trends indicate younger generations prefer video content over other forms of communication.
A recent study by Magisto shows that 74% of midsize businesses create video either weekly or daily, and 77% of Gen X marketers spend more than three-quarters of their marketing budgets on video. MarketingDive also published an article backed by research from Brandlive and IBM Cloud Video stating 95% of execs say live video is key to their 2018 strategies.
Although video comes at a cost, it can be a powerful tool to tell your story.
– Chuck Norman, APR, S&A Communications