Here are the most important trends to keep your eyes on in the coming months.
More Instagram story ads:Β The frequency of story ads has grown in the last few months, and as the featureβs popularity continues to expand, weβll see a gradual decrease in Facebook story usage.
Twitter to be cost-effective:Β This platform has changed over time, but it continues to be a space where brands can create βviral magicβ and reach millions without paying big media bucks.
Podcast growth:Β Rumor has it that 50% of all brands will try creating a podcast to change up their media offerings.
β Carolyn Taylor, The Oklahoma 100